The process is carried out hand in hand with the executive management team and also involves employees who are in regular contact with the clients.

• Clarification of both your short-term and long-term objectives
• Diagnosis of the current situation: products and services, positioning, client portfolio, internal and external issues
• Market study and analysis of the needs and expectations of your client base (development of client strategy if needed)
• Articulation of future marketing directions: positioning, client strategy, price, markets, distribution networks, sales, advertising and communication teams
• Production of a detailed action plan (objectives, implementation steps and resource allocation)