• Close collaboration with management and involvement of frontline employees
• Definition of project objectives and review of current product/market initiatives
• Gathering of secondary data (sectoral studies, databases , press reviews, conferences, customer surveys, etc.)
• Interviews with clients, competitors, suppliers and industry experts in order to validate and improve existing quantitative analyses
• Analysis of competing product offering through a comparative grid to identify your optimal strategic positioning
• Assistance in devising a suitable marketing plan using the findings derived from the market study