Our sales and marketing practice is built on the premise that one of the most important factors to business success is a clear definition and execution of strategies that have customer impact. For this, it is critical that customers are well understood and that customer-touching activities are optimized to exploit that understanding. At its simplest, the company that understands customers the best, and executes on that superior understanding, wins.
Our work in this practice generally focuses on one or more of the following:
Customer wants and needs are not sufficiently understood
A company plans to enter new markets or to offer new products
The company's performance is slipping with no significant change to strategies having been determined (i.e., product, channel, markets, etc.)
Customer interactions with the company do not consistently reinforce the desired brand experience
The company would like to get higher returns out of its sales and marketing expenditures or spend less with no drop in sales performance.
Our approach includes understanding and quantifying the drivers of perceived customer value, a rigorous and collaborative redesign of core sales and marketing elements and an operational review to ensure that the desired strategy and customer experience is both endorsed across the company and consistently delivered across the business functions.
Our sales and marketing offering typically finds four distinct areas of application:
Customer research and customer insight
Customer, market, product and brand assessment
Sales force development (effectiveness and alignment)
Customer-touching service standards and customer experience optimization
Events
Our goal is to harness the power of event marketing to openly share, discuss and change the perception of your strategic issues and strategy with internal and external audiences.
Strategic events design at SECOR Events is the product of an experienced staff working to organize business events that reach out to stakeholders. Our expertise covers all the aspects of event organization:
Strategic thinking about the choice of topics
Event roadmap planning
Selection of highprofile guests and personalities to host the conferences
Articulation of the concept (theme, visuals, promotional material, etc.)
Development of specialized content
Implementation and media plan
Development of strategic partnerships for ticket sales and advertisement of the event
